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Email:me@markcoleman.com Phone: 972-292-8034
Email:me@markcoleman.com Phone: 972-292-8034

Interactive CD Grabs Customers by the Ear and Makes Them Listen

In retrospect, we should have talked less about us (Lacerte/Intuit) and more around how we helped the customer grow their business. 


I believe this to be my biggest contribution during my time at Intuit. Potential Clients could request an evaluation of our program on a CD. Previous years had a very dated looking powerpoint presentation that ran when clients put the CD in. Then they had to go out and follow instructions to install the product. This was not a great experience for the users.


First I built a mockup and showed the marketing team what could be done. This project required input from engineering, marketing, and the VP. What I proposed was that the head honcho be in the introduction to give a face to the company and personalize it more. This was needed I think after Intuit had purchased Lacerte. Intuit tends to feel very large and machine like to it's customers and Lacerte was not built that way. We were a relatively small part of the company headcount wise (but lot's of revenue) that had grown our brand with great customer service.  


These are the kinds of projects I really enjoy. At the time it was very technically challenging. It was a true "Multimedia" experience that involved video, flash and a bit of programming. It was fun seeing my idea come to life and make a difference to the company. 

I produced this project end-to-end including: Proposing the idea Created a prototype Scripting UI design Video and audio Editing Built in Flash Zinc Exe build

play-kit-video

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